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Blog Revamp & SEO Optimization for FinBoost Media
Website Copy + SEO Blog Writing
May 2024
₹65,000
Perennial Innovative Solutions, India
Project Overview
Perennial Innovative Solutions wanted to refresh its financial blog to improve readability, engagement, and SEO rankings. The challenge was to modernize the tone while preserving their authoritative voice.
Solution
We conducted a complete content audit and restructured over 40 blog posts. Each article was enhanced with targeted keywords, engaging headings, and better formatting. We also updated metadata and internal linking for improved search performance.
We implemented structured data (schema markup) for all blog articles to improve search visibility and eligibility for featured snippets. This technical SEO addition significantly enhanced the way search engines interpreted and indexed the content, further boosting organic impressions.
Research & Processing.
Our team analyzed competitors, built a keyword matrix, and used NLP tools to refine tone and structure. Weekly iterations helped align every draft with FinBoost’s brand voice and Google’s best practices.
Keyword Clustering & Mapping
Grouped keywords into thematic clusters to ensure topical relevance and semantic SEO strength.
Conversion-Driven Copywriting
CTA placements and readability scores were improved for higher retention and user engagement.
Impact & Results
After implementation, FinBoost saw a 60% increase in organic traffic within 3 months and improved average session duration by 40%. User feedback reflected better readability and clarity.
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